Moving Images & Live Experiences.

The aim of this experimental film was to capture the intricacies of Lionel Messi’s unique playing style. To capture his movement as a record in light as he moves across the pitch. And to celebrate the launch of the new Adizero F50 football boot. To date, the film has had over 7 million Youtube views.

Agency: iris Worldwide
Creative: Adam Fish
Managing Partner: Henry Scotland
Account Director: Simon Yoxall
Agency Producer: Sophie Horner
Adidas Global Brand Director: Thomas van Schaik
Production Company: ML Studio
Producer: Phil Tidy
Post Production: ML Studio
Post Producer: Mark Logue
Editor: Mark Whelan
Visual Effects: Ash Clifford & Danny Vaia
Costume Design: Machine Shop
Barcelona Production: DeTaPas Productions